The Bouqs intends to simply take a piece of Japan’s $6 billion flower market this season by having a $30 million growth that is strategic from Japanese enterprise company investor Yamasa. Both of which also offer same-day delivery throughout the land of the rising sun while the Bouqs still must compete with bigger contenders like 1-800-Flowers and FTD in the U.S., it will now have to take on incumbents like Ayoma Flower Market and FloraJapan.
So just why Japan? Based on the Bouqs creator and CEO John Tabis, his business have been trying to expand internationally for awhile and Japan appeared to fit well within that plan.
The Bouqs CEO and founder John Tabis
But in terms of bigger competition in almost any nation, Tabis is undeterred, telling TechCrunch there’s lots of possibilities into the flower distribution company once you learn where you can look. “There’ve been four or five other startups that attempted something comparable — a number of them not any longer exist,” Tabis said. “But the point that’s worked for people, the foremost is the means that we’ve sourced is exclusive plus it’s really the inspiration of your brand name.”